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Earn miles even before your flight

The Task

The goal of the Miles & More cooperation at Frankfurt Airport is to holistically achieve “more value” – for the members and customers, the airport, the airline and the brand itself as well as gaining customer insights and accessing passenger data.

The Challenge

Finding the right cooperation approach in terms of data sharing and marketing integration. Detected from this including internal and external  partners to develop comprehensive offers with relevant content and a ttproper marketing mix.

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